Friday 16 December 2011
Evaluation Question 4
4. How did you use media technologies in the construction and research, planning and evaluation stages?
Thursday 15 December 2011
Evaluation Question 3
3. What have you learned from your audience feedback?
After gathering audience feedback we were able to determine some of the main problems in which were apparent with our music video. One of these was that the target audience, which is 16-24 year olds which are currently at some form of work and also may have some problems going on. This is what image we was trying to achieve with our main character however the audience suggested some of the things going on in the main characters life they couldn't relate to, an example of this is that they couldn't see themselves having a good paid job (judging based on what he was wearing) another is that he due to having a girlfriend it seems like like everything is right for him, almost as if it gave the connotations of having a perfect life. The target audience said that they couldn't relate to this because although the main character was having problems it seems like he was in some perfect style work. If we have similar task in the future or changing anything now we will be sure to relate the narrative more towards the target audience, this may be something as simple as instead of losing his job he may be leaving school. This way it will relate to the audience more, although we tried to give the connotations of having similar problems this wasn't clear enough so from our audience feedback we have learnt to make the music video more directed towards our target audience through the narrative and the mise-en-scene, such as changing the formal wear to jeans and a hoodie.
One of the positives that we got from audience feedback was that the post production was very good, with the variety of effects helping to improve the simplistic shots and immerse the audience more within the narrative. One of the favorite effects was the Chroma keyer which allows you to only have a select colour on the screen such as the green elevator, however it needs to be combined with the same clip underneath however this one is desaturated, this gave the connotations that the main characters life was good (and in colour) and he had problems and wasn't feeling good. Which promoted the irony towards the song.
Another effect is the jump cuts which made the simplistic shots seem more interesting and also allowed the audience to understand what was happening but in a quicker time frame. This helped to make the narrative flow more smoothly without the need to waste anytime and keep the audience entertained with the story and video. The feedback in which we got with out digipack was that although the pack looked very professional and the editing of the pictures was good there didn't seem to be an overall house style in which was inkeeping with the overall product, this is why we decided to do alterations to the product in order to improve the overall aspects and make it look as one product rather than individual pictures.
Audience Feedback Below with the updates in which they gave helpful ideas and criticisms in which we took on board in order to change our digipack to the finalised version with the neon colours and a consistent colour scheme.
After gathering audience feedback we were able to determine some of the main problems in which were apparent with our music video. One of these was that the target audience, which is 16-24 year olds which are currently at some form of work and also may have some problems going on. This is what image we was trying to achieve with our main character however the audience suggested some of the things going on in the main characters life they couldn't relate to, an example of this is that they couldn't see themselves having a good paid job (judging based on what he was wearing) another is that he due to having a girlfriend it seems like like everything is right for him, almost as if it gave the connotations of having a perfect life. The target audience said that they couldn't relate to this because although the main character was having problems it seems like he was in some perfect style work. If we have similar task in the future or changing anything now we will be sure to relate the narrative more towards the target audience, this may be something as simple as instead of losing his job he may be leaving school. This way it will relate to the audience more, although we tried to give the connotations of having similar problems this wasn't clear enough so from our audience feedback we have learnt to make the music video more directed towards our target audience through the narrative and the mise-en-scene, such as changing the formal wear to jeans and a hoodie.
One of the positives that we got from audience feedback was that the post production was very good, with the variety of effects helping to improve the simplistic shots and immerse the audience more within the narrative. One of the favorite effects was the Chroma keyer which allows you to only have a select colour on the screen such as the green elevator, however it needs to be combined with the same clip underneath however this one is desaturated, this gave the connotations that the main characters life was good (and in colour) and he had problems and wasn't feeling good. Which promoted the irony towards the song.
Another effect is the jump cuts which made the simplistic shots seem more interesting and also allowed the audience to understand what was happening but in a quicker time frame. This helped to make the narrative flow more smoothly without the need to waste anytime and keep the audience entertained with the story and video. The feedback in which we got with out digipack was that although the pack looked very professional and the editing of the pictures was good there didn't seem to be an overall house style in which was inkeeping with the overall product, this is why we decided to do alterations to the product in order to improve the overall aspects and make it look as one product rather than individual pictures.
Wednesday 14 December 2011
Evaluation Question 2
2. How effective is the combination of your main product and ancillary texts?
There was a long thought process when creating our main products in order to make it appealing to or target audience of 16-24 year olds, with the research done prior to undertaking our music video being highly used in order to make sure we achieved this. I believe the overall product in which was created was very effective due to the different techniques and effects used on the digipack and the advert to draw in the audiences attention and make them interested in the product we were attempting to promote.
One of the techniques in which we employed was using eye catching colours such as the neon text displayed in the poster created, this also looked unique to other posters in real life products in the way the information was displayed, this would make it more appealing to the intended target audience. The text used was used in a really good combination with the text that wasn't as important as the other information in a slightly darker colour to ensure that the audiences attention wasn't draw away. The important extra factors in which would be appealing to the audience are included such as the online features, this helps relate to our target audience which are younger so more used to using the internet.
We also used a combination of text to improve our overall product in relating in back to our music video such as the urban shots combined with the wording to promote our product, this helps the audience to relate back to the enjoyment of watching the music video and helps to give the connotations of being a good album. This combined with other ratings found on the poster help to give the impression that the album is something really special. Another example of the way we used ancillary texts to improve the overall look was having a consistent theme throughout in order to improve the work and house style making it very recognisable also with a sense of identity added to the casing to improve the overall look and feel making it more professional which is what we tried to achieve in the music video. The including of the lyrics behind the working on the digipack to improve the identity of the music video.
There was a long thought process when creating our main products in order to make it appealing to or target audience of 16-24 year olds, with the research done prior to undertaking our music video being highly used in order to make sure we achieved this. I believe the overall product in which was created was very effective due to the different techniques and effects used on the digipack and the advert to draw in the audiences attention and make them interested in the product we were attempting to promote.
One of the techniques in which we employed was using eye catching colours such as the neon text displayed in the poster created, this also looked unique to other posters in real life products in the way the information was displayed, this would make it more appealing to the intended target audience. The text used was used in a really good combination with the text that wasn't as important as the other information in a slightly darker colour to ensure that the audiences attention wasn't draw away. The important extra factors in which would be appealing to the audience are included such as the online features, this helps relate to our target audience which are younger so more used to using the internet.
We also used a combination of text to improve our overall product in relating in back to our music video such as the urban shots combined with the wording to promote our product, this helps the audience to relate back to the enjoyment of watching the music video and helps to give the connotations of being a good album. This combined with other ratings found on the poster help to give the impression that the album is something really special. Another example of the way we used ancillary texts to improve the overall look was having a consistent theme throughout in order to improve the work and house style making it very recognisable also with a sense of identity added to the casing to improve the overall look and feel making it more professional which is what we tried to achieve in the music video. The including of the lyrics behind the working on the digipack to improve the identity of the music video.
Tuesday 13 December 2011
Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our music video Muse-feeling good, is a rock-indie genre which is aimed towards 16-24 years old has the conventions of being all about teenagers and that the conventions you'd generally associate with this is the typical jeans and hoodie main character and that the music video is mainly centred around the band and the performance concept.
We immediately challenge this with master shot of a main character being in a suit with no performance elements around them (instruments) this immediately challenges the forms in which you would find in our specific genre as well as media products with the majority of videos starting with the song immediately as well where as we have decided to start with a story before hand to add emphasis to the story. This progresses the storyline and because it is not a genre signifier it doesn't give anything away to the audience thus building suspense about what the story is about and how the song is going to relate to this.
(Picture of Jacob on Rooftop)
Also narrative music videos have the general conventions of following the music as a guideline to the story and relate it to the story, we have challenged this by adding a sense of irony to our music video with the contradictory elements such as the song being about feeling good and the audience is placed in what appears to be a depresses character thinking about his life, this was done to intise the audience into the music product more with the unique idea towards the song. This was also included within our other media products such as the digipack with the simplistic designs challenging the real life music products which are very complicated with the digipacks however we also develop this idea by still making the digipack look unique due to this simplicity which also relates back to our music video.
*Pictures of Digipack and Jacob Bridge Shot*
Some of the ways in which we have developed on the conventions is the problems in which teenagers face such as relationships or school. This was developed with the narrative elements being based around a character who was relatively young to make the audience (16-24) easily relate to him and have similar morale problems in which they would face, so although the situations would not be exactly the same the intended target audience would be able to relate to it. By doing this we were able to challenge the general conventions of real media products of a similar nature and thus making it more appealing to the younger audience in which we were intended to aim our product towards. The other ways in which we developed the product compared to real-life media products was the use of effects to represent how the character was feeling with his problems however contradicting this at the same time with lyrics. An example of this is Jacob in this lift with the character being in black and white (which gives the connotations of being depressed) however the lyrics he mimes is "I'm feeling good" this relates the target audience with teenagers sometimes having problems and keeping them inside when they feel terrible outside, this makes the shot more powerful and appealing. This is challenging real life media products because of the music videos try to see the more positive sides of the songs with the narratives.
*Picture of Jacob in Elevator*
Our music video Muse-feeling good, is a rock-indie genre which is aimed towards 16-24 years old has the conventions of being all about teenagers and that the conventions you'd generally associate with this is the typical jeans and hoodie main character and that the music video is mainly centred around the band and the performance concept.
We immediately challenge this with master shot of a main character being in a suit with no performance elements around them (instruments) this immediately challenges the forms in which you would find in our specific genre as well as media products with the majority of videos starting with the song immediately as well where as we have decided to start with a story before hand to add emphasis to the story. This progresses the storyline and because it is not a genre signifier it doesn't give anything away to the audience thus building suspense about what the story is about and how the song is going to relate to this.
(Picture of Jacob on Rooftop)
Also narrative music videos have the general conventions of following the music as a guideline to the story and relate it to the story, we have challenged this by adding a sense of irony to our music video with the contradictory elements such as the song being about feeling good and the audience is placed in what appears to be a depresses character thinking about his life, this was done to intise the audience into the music product more with the unique idea towards the song. This was also included within our other media products such as the digipack with the simplistic designs challenging the real life music products which are very complicated with the digipacks however we also develop this idea by still making the digipack look unique due to this simplicity which also relates back to our music video.
Some of the ways in which we have developed on the conventions is the problems in which teenagers face such as relationships or school. This was developed with the narrative elements being based around a character who was relatively young to make the audience (16-24) easily relate to him and have similar morale problems in which they would face, so although the situations would not be exactly the same the intended target audience would be able to relate to it. By doing this we were able to challenge the general conventions of real media products of a similar nature and thus making it more appealing to the younger audience in which we were intended to aim our product towards. The other ways in which we developed the product compared to real-life media products was the use of effects to represent how the character was feeling with his problems however contradicting this at the same time with lyrics. An example of this is Jacob in this lift with the character being in black and white (which gives the connotations of being depressed) however the lyrics he mimes is "I'm feeling good" this relates the target audience with teenagers sometimes having problems and keeping them inside when they feel terrible outside, this makes the shot more powerful and appealing. This is challenging real life media products because of the music videos try to see the more positive sides of the songs with the narratives.
*Picture of Jacob in Elevator*
Friday 9 December 2011
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