Evaluation Question 3

3. What have you learned from your audience feedback?


After gathering audience feedback we were able to determine some of the main problems in which were apparent with our music video. One of these was that the target audience, which is 16-24 year olds which are currently at some form of work and also may have some problems going on. This is what image we was trying to achieve with our main character however the audience suggested some of the things going on in the main characters life they couldn't relate to, an example of this is that they couldn't see themselves having a good paid job (judging based on what he was wearing) another is that he due to having a girlfriend it seems like like everything is right for him, almost as if it gave the connotations of having a perfect life. The target audience said that they couldn't relate to this because although the main character was having problems it seems like he was in some perfect style work. If we have similar task in the future or changing anything now we will be sure to relate the narrative more towards the target audience, this may be something as simple as instead of losing his job he may be leaving school. This way it will relate to the audience more, although we tried to give the connotations of having similar problems this wasn't clear enough so from our audience feedback we have learnt to make the music video more directed towards our target audience through the narrative and the mise-en-scene, such as changing the formal wear to jeans and a hoodie. 

One of the positives that we got from audience feedback was that the post production was very good, with the variety of effects helping to improve the simplistic shots and immerse the audience more within the narrative. One of the favorite effects was the Chroma keyer which allows you to only have a select colour on the screen such as the green elevator, however it needs to be combined with the same clip underneath however this one is desaturated, this gave the connotations that the main characters life was good (and in colour) and he had problems and wasn't feeling good. Which promoted the irony towards the song. 

Another effect is the jump cuts which made the simplistic shots seem more interesting and also allowed the audience to understand what was happening but in a quicker time frame. This helped to make the narrative flow more smoothly without the need to waste anytime and keep the audience entertained with the story and video. The feedback in which we got with out digipack was that although the pack looked very professional and the editing of the pictures was good there didn't seem to be an overall house style in which was inkeeping with the overall product, this is why we decided to do alterations to the product in order to improve the overall aspects and make it look as one product rather than individual pictures.

Audience Feedback Below with the updates in which they gave helpful ideas and criticisms in which we took on board in order to change our digipack to the finalised version with the neon colours and a consistent colour scheme.