Evaluation Question 2

2. How effective is the combination of your main product and ancillary texts?


There was a long thought process when creating our main products in order to make it appealing to or target audience of 16-24 year olds, with the research done prior to undertaking our music video being highly used in order to make sure we achieved this. I believe the overall product in which was created was very effective due to the different techniques and effects used on the digipack and the advert to draw in the audiences attention and make them interested in the product we were attempting to promote. 


One of the techniques in which we employed was using eye catching colours such as the neon text displayed in the poster created, this also looked unique to other posters in real life products in the way the information was displayed, this would make it more appealing to the intended target audience. The text used was used in a really good combination with the text that wasn't as important  as the other information in a slightly darker colour to ensure that the audiences attention wasn't draw away. The important extra factors in which would be appealing to the audience are included such as the online features, this helps relate to our target audience which are younger so more used to using the internet.

We also used a combination of text to improve our overall product in relating in back to our music video such as the urban shots combined with the wording to promote our product, this helps the audience to relate back to the enjoyment of watching the music video and helps to give the connotations of being a good album. This combined with other ratings found on the poster help to give the impression that the album is something really special. Another example of the way we used ancillary texts to improve the overall look was having a consistent theme throughout in order to improve the work and house style making it very recognisable also with a sense of identity added to the casing to improve the overall look and feel making it more professional which is what we tried to achieve in the music video. The including of the lyrics behind the working on the digipack to improve the identity of the music video.