Analysis of Digipack

Updated :Pane one: We decided to give the first pane a simplistic nature to it with the band name and the song standing out and making sure that the audiences attention is drawn away from the importance of these feautres, the lens flare placed over the F also give the effect of being something special in which makes will give the connotations of being a very important album and the audience will be interested with the combination of the effects and simplicity 

Pane two: The second pane does not keep in touch with the style of the neon style font, however we chose to follow a different style. We have placed our lead singer in front of a brick wall, and by creating a work path in photoshop, wrote text following the outline of his head. The text is used to promote the product, as the is simple but very effective.

We believe it is important to put a face to the brand name 'Esum', and this keeps in touch with digipak conventions as more often than not, the artist will appear on their products.

Pane three: We used a photo that we took during the filming process as the backdrop for our CD case. The audience can create parralels between the music video itself and this pane, as this particular shot was used in the video.

Pane four: We decided to use the brick walls as a motif for our digipak.  We found a stock photo that was the sharp corner of a brick wall, and then based 2 columns of writing on each side of the corner. Both sides of the brick wall vary in darkness, and we chose to colour the font corresponding to the shade of darkness (dark= white font, and vice versa). We believe this has created an interesting visual effect, and boosts the overall look of the pane.




Final Version

After gathering audience feedback we done some changes keeping the overall theme similar to the original neon glow how keeping a level of constancy with the neon text and genre signifier's throughout our product. An example of this which is the most important is the neon glow which is meant to be upbeat, however with the darkness it seems more professional which is similar to our music video. The neon glow on our products help to target our audience of 16-24 because it is associated with clubbing which may be a hobby of the older end of our target audience as well as having a slightly 80's style vibe which relates back to the songs history and when the original version was first released. On the second pane it is very simple but effective with the lyrics behind the text making the product effect however some things may be added to make it more appealing. With this been said the other panes help to improve the overall effect with nothing necessarily be needed on the second pane other then the band profile however this wouldn't be in-keeping with our house style and would ruin the colour scheme.

With our finished neon colours we took some inspiration from the ministry our sound with our third pane, this was used to give our band more identity. The writing around the side of the wheel is a similar effect into which we added in our draft of our digipack which we all enjoyed prior and decided to keep this effects because of the same reasons which is that it is simple but yet effective.