3 Music Video Types

Narrative- This music type is only based around having a story within the music video, the story's could be very abstract and not have alot of meaning to the story, the main characters are generally played by the band with the lead character being played by the singer, this can also give the singers a chance to show off acting skills. The narrative music videos generally are the most used music videos in the industry because it shows what the band was feeling the band was trying to put across as well as showcasing the music to it's best, an example of this type of video is The Killers- All These Things that I've done. This song shows a story however doesn't do it in a chronological order and makes the audience watch the entire video to find out everything that happens and draws them into this world and the song.

Concept- This type of video is that is unique and promotes and unusual technique to showcase the song, the biggest example of a unique video for a song would be The White Stripes- Fell in Love with a girl. This was directed by Michael Gondrick who is a famous abstract director, with the music video being filmed with everything in lego including the band performing, this length of the video is approximately 1:55 which is quite a short video however the level of detail on the video is amazing however it is very unrelated to the song.

Performance- This type of music video consists mainly of the band performing in the majority of the video with a variety of shots such as close ups of the instruments if it is a rock performance, this is not used for telling a story and more to do with the band and the skills themselves.The location may change and the clothing of the band however it is mainly to show off the band. An example of purely a band performing would be The White Stripes- Button to Button, although this is a more abstract example this is mainly the band performing but with stop motion, this is a unique twist to the performance and again got the music video highly recognised.