Conventions and Genre's of Music videos

All modern day music videos seem to follow a similar pattern of putting some form or meaning and emotion through the video to convey a certain perspective or message across to the intended audience. This could be really simple for a song such as Raise your Glass-Pink portrays a simple message in the lyrics which is to be happy with who you are and if you feel as though you are weird in your life then your normal, because everyone is different. This makes the music video simple to put across the message and easy to immerse the audience in the video.

The camera work in the majority of music videos that are performance based have a variety of camera angles which are generally filled with a quick edit almost like a montage of shots, this is mainly seen in the genre of rock or heavy metal songs. A key element of these songs are also to have the camera angles close up on the instruments to show the skill of the guitarist and is generally and low angled shot to make the guitarist or singer look powerful and show the level of skill and is more used for the bands purpose rather than to convey meaning in the song. The overall camera work in the music videos is to show the band or individual in a positive way and to help put across a certain image of them, this added together with the other aspects of the music video helps to create a new image or persona.

What the people in the video are wearing can have a big effect on the way the audience views the video and helps to show the tone of the video, in the music video Robbie William- Let me entertain you. Robbie is wearing a suit similar to a rock star, this gives the conventions of Robbie wanting to be like the rock stars of the older generation and therefore is dressing to be like that and living like them just trying to entertain which ties within the song and the lyrics.The lighting of the video is also very important due to the dark lighting of a video making it seem very sinister and giving the conventions of evil and hatred, this may be used for a more aggressive style of song and it more often seen in music videos which are heavy metal as well as them wearing a mask to be hiding like the lighting would help to convey.