The representation of the key audience in our product is one of the very important concepts with the music video almost folding around it. After already identifying our key target audience and the main themes of our video, being 16-24 and about rebirth or a form of a new life. With this key concept in mind we wish to represent people in going through a series of changes and developments in their life almost like a teenager. This will be done through a variety of elements such as the camera work being high angled to make the main character look vulnerable which is how some teenagers feel sometimes and going into the deeper meaning of what is going on in sometimes head and just want to start again and feel good which relates back to the song.
The majority of the people shown within the music video will be young and have some way to relate to the lyrics and each group shown will have a different effect on the audience and the way they watch the video. We aim to promote the target audience in a positive light however we do go into deep emotions and feelings and take on different concepts of the lyrics of the song rather than taking it literally.
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