Detailed Description of Target Audience

Muse-Feeling Good. The main target audience in which we would have to make our song appeal to would be people who enjoy some soft rock due to the genre and the music been altered due to the song not being an original and a cover of Nina Simone. This is why we will have to take into consideration the original target audience which is older people who enjoy more classical music.

The main audience for this song will be 15-30 year old's who enjoy the rock genre, they may also mainly be males who are white due to the band being white, this could be a factor when creating our music video and this is something we need to take into consideration when creating our music video, this way our music video can appeal to the correct audience and make the video more believable with similar actors to the members of the band.

The sort of films and interest that the target audience may watch could be action or thriller style movies, due to the more dark nature of the movies and that the intensity of the movies, the movie will most likely have a good soundtrack in the action or other high tension sequences, this will be somewhat immersive like the music they listen to and the have similar but higher levels of action then their music videos they watch.

The social demographic in which the target audience may be in will probably be BCD and possibly going into the E category, this is due to the majority of of the people who will listen to the rock music may be middle class, with their occupation probably being varying but be full time or part term in the high demographic. In terms of uses and gratifications of our music video our target audience are likely to be using the music for escapism, identity and for entertainment purposes. The reasoning behind this is that the video of Muse-Feeling Good suggests that the audience has trouble identifying themsleves and are using the music video to find themselves, this is conveyed through the blurred faces of the different members of the audience, the reason for escapism is that our audience may want to get away from the everyday stresses of everyday life and the changes going through with the younger end of the target audience, the abstract environment in the music video and speaker phone part of the song which is varied from other songs help to create an alternate world for the listener to be in for the duration of the video, this is something we will have to consider when creating our video to make sure that the viewers feel apart of a different world and feel a form of escapism from the everyday life they lead.